WHO IS RYAN C. COE?
Ryan C. Coe stands as a dynamic professional in marketing, sales, and design. Driven by a passion for creative excellence andstrategic growth, his expertise in graphic design, advertising, social media, website management, e-commerce, and analytics is founded on a results-focused approach that has elevated brand profiles in the government, fitness, and action sports sectors.
Cazenovia College – Cazenovia, NY
B.F.A., Visual Communications (2009)
EXPERIENCE:
Business Owner and Operator
Coe Concepts – Canastota, NY
August 2019 - Present
Ryan currently owns and solely operates coeconcepts.com. The website offers personalized apparel (i.e., Custom Moto Flannels), targeted to motocross enthusiasts and riders.
Established and grew a niche e-commerce apparel business, excelling in marketing, graphic design, sales, quality control and customer relations.
Design and manage high-quality visual content for various channels, enhancing brand visibility and customer engagement.
Leverage social media advertising to increase brand exposure and to generate sales.
Lead comprehensive marketing campaigns, utilizing tools like Google Analytics to drive strategic decisions.
Develop and maintain the e-commerce platform, focusing on user experience and SEO optimization.
Oversee all operational aspects including inventory management, order processing, and vendor relations.
Demonstrated strong customer service skills, resolving inquiries and maintaining high satisfaction levels.
Noteworthy:
Between 2017 and 2019, Coe Concepts primarily delivered marketing and design services to contracted clients: email marketing (Constant Contact, Mailchimp), social media management, graphic design, web management, logo development, marketing strategies, etc.
Coe Concepts has operated as a part-time venture since October 2021.
∷
Public Information Specialist (Deputy PIO)
Madison County, NY Government – Wampsville, NY
October ‘21 - Present
Strategically manage and elevate public image of the county through innovative branding and marketing campaigns.
Manage comprehensive social media strategies across various county departments, increasing online presence and community interaction.
Create diverse design assets using Adobe Creative Suite.
Facilitate media relations, including coordinating communication with reporters and news outlets.
Draft and revise press releases, supporting the Public Information Officer.
Handle video recording, editing, and production, contributing to dynamic multimedia content.
∷
Marketing & Creative Director
Adirondack Direct – Verona, NY
Apr. ‘17 - Aug. ‘19
Directed marketing and creative strategies for a company specializing in gym facility products and services.
Produced marketing materials using Adobe Creative Suite, significantly improving brand recognition and customer engagement.
Created, managed and updated the company website, ensuring accurate and timely information for clients.
Collaborated closely with franchisees, ensuring their needs were met and their digital systems operated efficiently.
∷
Marketing/Design/web DIrector
ALIAS MX – Carlsbad, CA (Remote: Based in NY)
Aug. ‘14 – Feb. ‘17
Led marketing strategy and execution, significantly boosting market presence in motocross apparel during this period.
Managed and optimized the website and e-commerce, enhancing user experience and sales.
Grew social media presence, substantially increasing followers and engagement on major platforms.
Developed marketing and product design assets, maintaining brand consistency across digital and print media (Adobe Creative Suite).
Authored and edited marketing copy, aligning with the brand voice and enhancing customer appeal.
Analyzed marketing data to guide strategy, using tools like Google Analytics for insights.
Oversaw online advertising campaigns, improving ROI and customer reach.
Conducted photo editing for brand consistency, and coordinated with production teams for new product designs.
Represented the brand at events, strengthening industry relationships and brand visibility.
∷
Architectural Concept & Design Manager
Planet Fitness Corp. Headquarters – Newington, NH
Jun. ‘11 – Apr. ‘14 (Remote employee from Aug. ’13)
Led the design of architectural floor plans for new clubs, blending aesthetics with functional design.
Maintained brand consistency across franchises, ensuring a uniform and appealing Planet Fitness experience.
Collaborated with franchisee architects and corporate teams to align club designs with brand standards.
∷
Design Manager
Adirondack Direct – Verona, NY
Jul. ‘09 – Jun. ‘11
Developed creative advertising and promotional materials, strengthening brand identity and market presence.
Efficiently used CAD programs to calculate needs of new construction builds, such as flooring material square footage, sound system coverage and fitness equipment arrangements.
Played a key role in the architectural design of Planet Fitness gyms, contributing to company growth in the fitness industry.
∷
Core Skills:
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Comprehensive Marketing Strategy & Brand Development
E-commerce & Website Management
Social Media Strategy & Digital Marketing
Graphic Design & Visual Content Creation
Google Analytics, SEO & PPC Campaign Management
Copywriting & Public Relations
Video Production & Editing
Additional Information:
Proven innovator in conceptualizing and implementing effective marketing strategies.
Skilled in diverse aspects of digital marketing, including content management and online advertising.
Strong communication, project management, and problem-solving skills.